new arrival

e.l.f. SKIN Holy Hydration! e.l.f.ssential Daily Cleanser | Gentle & Refreshing Gel-to-Foam Face Cleanser. Hydrated-Feel & Soft Skin. 1% Hyaluronic Acid Complex. Vegan & Cruelty-Free

e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Serum. 1 oz | Brightening Serum with 15% Vitamin C. 1% Vitamin E & 0.5% Ferulic Acid. Helps the Look of Dark Spots. Vegan & Cruelty-Free

e.l.f. Halo Glow Highlight Beauty Wand. Liquid Highlighter Wand For Luminous. Glowing Skin. Buildable Formula. Vegan & Cruelty-free. IRL Angel

e.l.f. Stain & Tint Blending Brush. Liquid Blush Brush For Blending & Creating An Even Finish. Made With Synthetic Bristles. Vegan & Cruelty-Free

e.l.f. Sheer For It Blush Tint. Left On Red | Multi-Use. Long-Lasting Lip & Cheek Makeup. Creates A Natural Flush Finish. Vegan & Cruelty-Free

e.l.f. Lash XTNDR Tubing Mascara. Lengthening & Extends. Pitch Black | Buildable Lash Lift. Dramatic Look. Smudge-Resistant for All-Day Wear. Vegan & Cruelty-Free

e.l.f. SKIN PLZ Clarify Facial Oil. Face Oil For Treating & Preventing Acne. Helps Calm Redness. Made with Salicylic Acid. Vegan & Cruelty-Free. 1 oz

e.l.f. Holy Strokes Micro-Fine Brow Pen. Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension. Vegan & Cruelty-Free. Soft Brown

e.l.f. Halo Glow Skin Tint SPF 50. 1 Fair Neutral | Tinted Moisturizer For Light. Buildable Coverage. Creates A Natural Glow. Vegan & Cruelty-Free

e.l.f. Glow Reviver Melting Lip Balm. Tinted. Vanilla Soft Serve | Hydrating & Glossy. Buildable Sheer Color. Soft Texture with Hyaluronic Acid Blend & Nourishing Butters. Vegan & Cruelty-Free

e.l.f. SKIN Best & Obsessed Skincare Kit | Travel-Size Makeup Remover. Sunscreen & Brightening Serums For Glowy Skin. Vegan & Cruelty-Free

e.l.f. Squeeze Me More Lip Balm Duo. Mint/Chocolate | Moisturizing Balm For A Sheer Tint Of Color. Made With Hyaluronic Acid. Vegan & Cruelty-Free. Mint & Chocolate

e.l.f. Love at Frost Sight 12-Day Advent Calendar 2025. Skincare Essentials & Festive Makeup In Limited-Edition Shades. Vegan & Cruelty-Free

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025. Skincare Essentials & Festive Makeup In Limited-Edition Shades. Vegan & Cruelty-Free

e.l.f. SKIN Wake the e.l.f. Up Skincare Kit | Travel-Size Hydrating Face Cleanser. Sunscreen. Moisturizer & Brightening Serum. Vegan & Cruelty-Free

e.l.f. Glossy Lip Stain Shades 4 Days Kit | Long-Lasting Lip Stains For A Sheer Pop Of Color & Subtle Gloss Finish. Vegan & Cruelty-Free. 4 Shades

e.l.f. Liquid Matte Eyeshadow. Liquid-to-Powder. Beige & Boujee | Soft-Matte Finish. High-Pigment Color. Crease-Resistant Long-Lasting Wear. Buildable & Blendable. Vegan & Cruelty-Free

e.l.f. Glow Reviver Plumping Lip Oil. Burst Bubble | Tinted Lip Plumper For A High-Shine. Plump Finish. Infused With Jojoba Oil. Vegan & Cruelty-Free

e.l.f. Liquid Poreless Putty Primer + Cica | Face Primer For Gripping Makeup. Visibly Reducing Redness & Soothing Skin. Vegan & Cruelty-Free

e.l.f. Squeeze Me More Lip Balm Duo. Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color. Made With Hyaluronic Acid. Vegan & Cruelty-Free. Cherry & Bubblegum

e.l.f. Squeeze Me Lip Balm. Blueberry | Moisturizing Lip Balm For A Sheer Tint Of Color. Infused With Hyaluronic Acid. Vegan & Cruelty-Free

e.l.f. SKIN Holy Hydration! Barrier Goals Cream. Rich Face Moisturizer For Hydrating & Soothing. Helps Visibly Reduce Redness. Vegan & Cruelty-Free

e.l.f. SKIN Thirst Burst Pore-fecting Toner. Hydrating for Face. Smooths. Plumps & Minimizes Pores. Infused with Salicylic Acid. Vegan & Cruelty-Free